Tag: brand image

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What is RMA and how does Technical After-Sales influence Quality?

RMA (Return Merchandise Authorization) is the process of returning faulty or defective products, aiming to identify the cause of the failure, perform the repair, and continuously improve the production process. A well-structured technical after-sales service is essential to maintain customer trust, protect the brand image, and close the quality cycle.

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Customer Trust and Brand Image: The Role of Quality Testing

Customer trust is not built solely with good products — it depends on a consistent technical experience, reliable products, and quick and transparent responses to failures or doubts. In industrial sectors, especially regulated ones (automotive, electronic, medical, telecommunications), the brand image is directly linked to the reliability of what comes